Your cover photo is the banner image at the top of your Facebook Page. On your Pagevamp site, this image is automatically set as the homepage image for most design templates. (Learn how to change your homepage image here.)
In most cases, the best images for your website and your Facebook page are real life photos of your business or what your business offers. Alternatively, a high quality picture of a relevant landscape can also do the trick.
For example, if you own a restaurant, you may want to showcase a shot of your main dining room full of customers or opt for a close shot of one your signature dishes:
Remember, these pictures should be shot by a professional! Many businesses underestimate the effect a high quality camera and designer's eye can make. High quality images make a huge difference in making your website look professional, credible and attractive!