The URLs of your website’s default pages (Home, About, News, Gallery, Events, and Contact) are generated using your chosen website language. Having relevant texts in your website’s URLs makes it more SEO-friendly, meaning that search engines find these URLs easy to read, as they use words that describe the content of the page.
The URL of news posts in your website will be generated using texts from the news post itself. The URL of gallery albums will be generated using the albums’ name. So you can use words and phrases in your Facebook posts and albums that are relevant to your business and that increase your chances of getting found online.